At MEERKAT we understand the importance of building relationships between brand & audience. If an advertising campaign is going to reach its full potential & make an impact, the message needs to be reinforced strategically so that the target audience understands what the proposition is.
Upon your first meeting we take a detailed brief to fully understand your business & target audience. We will always start with the 4 same questions when taking a brief:
- Who do you want your advertising to speak to?
- What do you want them to do?
- Why should they do it?
- How are you going to measure the success of the campaign?
Once we have taken your brief, this is where our expertise really come into play. The team’s strong & varied skillset means that we can evaluate all the media forms available & create a bespoke plan to ensure you get the greatest impact with your target audience. Our reputation & our long-standing relationships within the industry ensure that we can negotiate really competitive rates in order to get the most out of your budget.
Once your plan is in place we facilitate your campaign, ensuring that every aspect is managed & carefully monitored throughout in order to execute a smooth delivery. The way we work is completely transparent & we can introduce you to our trusted partners to ensure that you are given the best service as possible. If you have your own creative team or partners, we can liaise with them directly so that the different elements of the campaign run seamlessly.
When your campaign finishes, where applicable we evaluate the results & can provide you with an easy to digest report so that you can see how your campaign has performed & use the learnings for future campaigns.