News
Effective ways to get your QR Codes Scanned— 27/02/12
The use of QR Codes by companies as a marketing tool is becoming more popular, effectively used by companies to direct more traffic to their site and by users to access and store information quickly and easily wherever they may be.
Making the most of the use of QR Code by considering the following tips could help get more of your audience to scan:
1) Have clear instructions near the QR Code for those who are not savvy on how they work.
2) Have an incentive for the user to scan, for example, would the user benefit from the scan ie, directions/map or easier to contact your company/ make a purchase?
3) Make sure your audience have been educated about the QR Code prior to making it live through your website/twitter/facebook/ other media platforms. This creates awareness and curiosity.
4) Ensure that the destination URL is relatively short for speedy access. The less the data you have on your OR Code the easier it is to scan quickly as there is less information to register.
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