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Marketers to go Mobile— 21/09/11

Although many predictions and recent survey data showing enterprises are pouring money into mobile marketing, most brands and advertisers still don’t have an optimized mobile presence.

Google has stated that “the number of advertisers running mobile specific campaigns has more than doubled since January.” Despite this, a large percentage is sending people to pages that don’t adapt well for smartphone use.

According to IDC, there will likely be more mobile internet users in 2015 than PC users. Though this prediction may not turn out as accurate as this, it will be true most likely within five years of it.

The message now is: mobilize your sites and landing pages or your ads probably won’t be seen.

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