News
Old Spice— 16/12/10
The last couple of days have been an Old Spice explosion, as one of the most popular viral campaigns in recent history — in which the Old Spice Guy made personalized videos for fans, randoms and prominent bloggers alike — has taken over the social media realm.
As seen from the following numbers:
* Number of videos made: 180+
* Number of video views: 5.9 million
* Number of comments: 22,500
The YouTube viral received an impressive 24.2 million views for the year.
"The man your man could smell like" campaign also won the Film Grand Prix at the Cannes Lions Festival earlier on in the year.
Archive
| Stansted & Easyjet on Magic FM’s Test of Time | 01/ |
| GreenAcres in Exclusive Magazine | 04/ |
| Pop Chips Attitude Magazine Website Takeover | 04/ |
| JustSeychelles.com on Smooth FM | 28/ |
| RAJAR Q4 2012 | 31/ |
| Chestnut Tree House in the Observer Series | 15/ |
| English’s of Brighton on Heart Sussex | 18/ |
| Latest Consumer Magazine ABCs | 19/ |
| Advertisers cash-in on the Horse Meat Scandal | 25/ |
| The Evolution of Facebook Advertising | 08/ |
| Tune Hotels in Evening Standard | 11/ |
| Are we heading towards an era of Genetics-Based Advertising? | 28/ |
| Liberon on talkSPORT | 01/ |
| Rex Resorts Train Car Panels | 09/ |
| Czech Tourism in Scottish Independent and i | 09/ |
| CPJ Field in local press | 15/ |
| Turkish Airlines TCPs and TAP4 | 22/ |
| Magazine Titles for Travel (by Category) | 03/ |
| JustSeychelles.com | 16/ |
| Synopsis of 2011 projects | 22/ |
| Chestnut Tree House in the Eastbourne Herald | 27/ |
| Projection for the Year Ahead in Media | 12/ |
| The Rise of Mobile Apps | 13/ |
| December ABCs | 14/ |
| Sugar is no more | 27/ |
| Stansted Airport | 02/ |
| RAJAR success for KISS100 | 03/ |
| Meerkats named after Louie Spence! | 08/ |
| Mutley Works is born! | 17/ |
| Norwegian Airlines first with WiFi | 22/ |
| Oakhouse Foods in the national press | 28/ |
| Lawman in the Daily Star | 16/ |
| Norwegian Airlines playlist! | 16/ |
| bmibaby in the Metro | 21/ |
| Hard to Find Medicines in the Daily Mail | 23/ |
| Norwegian Airlines in the Daily Telegraph | 28/ |
| Pavilion Ice Rink | 02/ |
| Oakhouse Foods in the Telegraph | 05/ |
| Farscape Expandable Leaderboard | 09/ |
| Wayne Rooney DVD Release on Facebook | 14/ |
| Wayne Rooney DVD in Sport Magazine | 24/ |
| Heavy snow falls in Brighton | 02/ |
| TW Cat brave the weather | 02/ |
| Sky is 20 today! | 06/ |
| Quartic Training | 12/ |
| ABC results | 20/ |
| Action Medical Research sponsor run | 01/ |
| Guardian.co.uk | 06/ |
| Millionaires Mind | 11/ |
| Mens magazine ARENA to close | 12/ |
| Social networks on the rise | 12/ |
| Turkish Airlines | 30/ |
| BAA Stansted | 06/ |
| McIndoe is Number One | 08/ |
| BAA Stansted & Air Asia | 15/ |
| Oakhouse Foods | 16/ |
| High & Mighty | 21/ |
| Lock n Load Events | 28/ |
| Henry Allingham | 30/ |
| Beachdown festival | 14/ |
| London Paper Closes | 20/ |
| Turkish Airlines | 24/ |
| London to Paris Bike Ride | 24/ |
| Pegasus Autumn radio campaign | 24/ |
| The Firm - (Founders of Mybreast) | 01/ |
| The Evening Standard to become a freesheet | 02/ |
| MEERKAT has moved | 09/ |
| MEERKAT NEWS - OCT 2010 | 15/ |
