News

Product Placement— 21/12/10

Ofcom confirms product placement on UK TV from the end of February

Four Categories will be free to use product placement:
• Films
• TV series
• Entertainment Shows
• Sports Programmes

It will not be permitted in children's programming, current affairs shows, religious programems or news programmes.

The placement of alcohol and tobacco products, gambling, medicines, baby milk and foods that are high in sugar or salt are all barred from being used.

Ofcom have produced a set of product placement rules and guidelines.