News

QR Codes and Mobile Websites— 11/12/11

Quick Response Codes (QR) are two dimensional codes that when scanned, send the user to allocated information, becoming an effective tool in marketing campaigns.

Marketers use QR codes to drive consumers to specific web pages, business information, videos as well as providing users with the option to save information in advance on their mobile handsets.

When a QR Code is scanned, users are often connected to a web page that has been optimized to a mobile device. These ‘mobile sites,’ are designed to fit the smaller screen of the mobile so are clearer and easy to navigate.