News

Using the mobile screen for Marketing— 23/05/12

Marketers have started to link tablets and mobile phones (second screens) with the TV (first screen) to increase levels of engagement with their products.

Various campaigns launched include ‘Shazam’, an app to link customers with the online elements of a TV advert and the Heineken Star Player app which gives the user a second screen gaming experience whilst watching a game on TV. Click here to find out more!