Radio is an activity led medium and can talk to people at the right time at the right place. Research shows that radio, together with cinema, has the lowest level of advertising avoidance. It also has a great multiplier effect on other media.
Press works as a great announcement medium and allows for commercial agility. Advertising in newspapers allows advertisers to give facts and help to set the agenda.
Outdoor advertising engages people whilst on the move and out of their home. Its free to consume and hard to avoid and campaigns revolve around movement and energy so choosing the right medium is essential.
There is an unquantifiable quality about magazines. It's what makes them special. They cost more than papers less than books but they create an incredibly intimate medium for advertisers to reach into.
TV has an ability to be able to connect with more people, more quickly than any other medium. It lends credibility to a brand like no other medium and offers massive opportunity for precise targeting.
The online community offers personal direct entertainment to individuals across the world. It enables the advertiser to reach deep into a persons personal space in a way that no other advertising medium can.