RTB & FBX/ LinkedIn/ Glow machine targeting
Digital advertising using Real Time Bidding, Facebook, LinkedIn & Google Adwords.
Real-time bidding (RTB) is a method of selling and buying online display advertising in real time. It utilises sophisticated bid management software to automatically buy and sell ads in real-time with the use of per impression context and behaviour, it targets the ads to a precisely targeted audience based on data about them, and hence dramatically increases the effectiveness of display advertising. It is a great way of reaching a wide audience at a lower CPM rate.
We have planned and bought a number of integrated digital campaigns that include different combinations of RTB, Facebook, LinkedIn & Google Adwords which work successfully together in delivering results in terms of campaign CPAs & CTRs.
Clients that have run successful integrated RTB campaigns with us include Silverstone, Halifax Airport (Nova Scotia), Chestnut Tree House Children’s Hospice and the University of Sussex. To find out more about RTB please do not hesitate to give us a call. You can also view our presentations on the different targeting platforms- check out our Facebook Direct presentation and our Glow Machine Facebook targeting presentation.