Pop Chips Attitude.co.uk Takeover
To promote Pop Chips as a low calorie, guilt free snack.
Pop Chips are a low calorie snack, with the USP that they are popped instead of fried or baked like many other brands on the market. Being a massive hit in the USA, Pop Chips have been launched in the UK, distributed in shops and cafes.
MEERKAT works have worked with Pop Chips to plan and buy their media to support the UK launch. Pop Chips were keen to target the Gay market to begin with, handing out free samples at Brighton’s Gay Pride and running airtime on Gaydar Radio and Juice FM.
Running alongside their advert in Attitude Magazine, MEERKAT works planned and bought a takeover of the Attitude Magazine website. The campaign consists of a site takeover, banner and MPU all promoting Pop Chips as a guilt free snack that is low in calories.
As January is a time for New Year’s resolutions, this is a great time to target those who are looking to lose weight.