Chestnut Tree House
QR Code and Mobile Website campaign promoting the Chestnut Tree House Charity walk 'Night to Remember.'
MEERKAT Works have planned and bought a campaign for Chestnut Tree House's ‘Night to Remember’ charity event using the innovative QR code technology. The campaign has been planned to support a series of local press adverts which will be displaying the code as well as the outdoor advertising.
The QR code shows a personalised design individual to Chestnut Tree House so can be easily recognised and compliments the artwork of the poster. When the QR code is scanned with a QR code scanner it leads directly to the Chestnut Tree House mobile website where you can sign up to the walk.
The mobile site is designed to fit the mobile making the site easy to navigate around which helps when signing up to a cause such as this.
The use of this media is needed in a campaign such as this as it is providing a quick response to the advert and allowing the user to sign up directly or store the information for future reference. This will help to encourage people to subscribe.
Scan the QR Code above to see the mobile website for this event.