To promote Liberon products to consumers and trade outlets.
Liberon has been around since the 1900s after Georges Liberon took over a company that manufactured products for painters.
Liberon later chose to diversify into furniture maintenance, launching a new range ‘Blue Line’.
Through the 70's and 80's DIY took off and allowed Liberon to grow in to a renowned brand name.
Today after a rebrand Liberon products convey a stylish and high quality finish.
Liberon specializes in flooring, decking, furniture, framing and metal treatments.
The advertising campaign scheduled by MEERKATworks was to target DIY consumers and trade outlets that wish to distribute the products.
MEERKATworks bought a digital campaign on housetohome.co.uk. This included an MPU for 6 months as well as 3 email newsletters and 3 tailored articles.