PQA Newcastle Opening –Metro Network

The Brief

To promote the opening of another branch of the Pauline Quirke Academy. The new branch opens in Newcastle on 6th October.

The Pauline Quirke Academy has many performing arts academies across the UK. They are open to all children between 6-18 years old. They are opening a new branch in Newcastle and have worked with MEERKAT works to promote the opening day using radio and outdoor advertising as key platforms.

MEERKAT works have planned and bought outdoor advertising for PQA across the Metro rail network in Newcastle. The campaign consists of 4 sheet posters spread across the network, targeting families who use the rail as a means of travel eg. to attractions, school, work or to relatives in the surrounding area.