Charities Advisory Trust
The primary objective is to make people aware of the alternative gifts on offer from Charities Advisory Trust such as goats and olive oil. The campaign is split into 2 periods so that two sets of creative can be seen in the run up to Christmas.
In 2003, Charities Advisory Trust launched the radical concept in giving by using charitable donations to buy imaginative gifts like 'goats for peace'.
The 2009 campaign that we have bought for Charities Advisory Trust is aimed at all adults who are looking for ideas as to what to buy families and friends for Christmas.
The primary objective is to create a direct response as well as making people aware of the alternative gifts on offer.
Because there are so many radical gifts that you can purchase through the Good Gifts catalogue, it was essential to buy space that allowed for editorial content.
Tube car panels are great for direct response because of the fact that people have time to read the message on the panels so we have bought two separate bursts of advertising over November and December 2009.