Charities Advisory Trust
The primary objective was to create a direct response as well as making people aware of the alternative gifts on offer such as goats and olive oil.
In 2003, Charities Advisory Trust launched the radical concept in giving by using charitable donations to buy imaginative gifts like "goats for peace".
The campaign that MEERKAT bought for Charities Advisory Trust was aimed at all adults who were looking for ideas as to what to buy families and friends for Christmas.
The primary objective was to create a direct response as well as making people aware of the alternative gifts on offer.
Because there are so many radical gifts that you can purchase through the Good Gifts catalogue, it was essential to buy space that allowed for editorial content.
Tube car panels are great for direct response because of the fact that people have time to read the message on the panels so we bought two separate 2 week bursts of advertising over a 6 week period in November and December of 2010.