FOODEX – Food Processing, packaging and Logistics show
To raise awareness of the FOODEX Show within the food packaging, suppliers and logistics markets.
MEERKAT Works planned and bought a series of ad space for FOODEX, the food processing, packaging and logistics show, in various specialised publications.
The specialised publications were targeting suppliers of food and packaging and included titles such as Fishing News, Fresh Produce Journal, Packaging News and Food and Drink Technology.
The press campaign was supported by inserts in some of the publications and online advertising from homepage buttons, banners and e-newsletters. The combination of these different media types provided a high impacting campaign for the launch of the event.
