Lock N Load Events
To generate ticket sales of the Lock N Load events held every year at Clapham Common on the August Bank Holiday.
Lock N Load Events host the South West Four and Get Loaded In The Park events and their primary target market is anyone who loves to party.
This audience of people fell primarily into the 15-34 group, but running the campaign in The London Lite ensured that their message reached people of all ages.
MEERKAT booked front page strips and 20x3's and the copy rotated depending upon the event where ticket sales needed to be driven.