To promote Woburn Safari as being a great day out for families, couples and groups.
Woburn Safari Park opened in 1970 and was the second park of its kind to open in the UK after Longleat in Bath. Woburn Safari Park is now an award-winning attraction which makes a valuable contribution to conservation.
The adverts ran over the summer of 2010 to promote special family offers.
As Woburn was celebrating its 40th birthday, anyone born in the year 1970 could apply to the safari park for a special promotional offer.