AirAsia Promotion on KISS100 Drivetime
To raise awareness of AirAsia as the premier low-cost, long-haul airline and to promote their sponsorship of the MotoGP at Silverstone.
The aim of the campaign, over it's three week duration, was to promote AirAsia's sponsorship of the MotoGP at Silverstone in June that year.
KISS100 gave away tickets for the event, as AirAsia ran a promotion on the station's drivetime slot. There were also tickets to the MotoGP in Kuala Lumpar up for grabs.
KISS100's drivetime slot kicks off at 3pm every weekday, and is hosted by Jez.