AirAsia Promotion on KISS100 Drivetime
To raise awareness of AirAsia as the premier low-cost, long-haul airline and to promote their sponsorship of the MotoGP at Silverstone.
MEERKAT bought and planned a campaign for AirAsia, the world's only low-cost long-haul airline, which ran through May and June 2011 on KISS100.
The aim of the campaign, over it's three week duration, was to promote AirAsia's sponsorship of the MotoGP at Silverstone in June that year.
KISS100 gave away tickets for the event, as AirAsia ran a promotion on the station's drivetime slot. There were also tickets to the MotoGP in Kuala Lumpar up for grabs.
KISS100's drivetime slot kicks off at 3pm every weekday, and is hosted by Jez.
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