To raise awareness of Globrix as being the search engine to use if looking to buy or rent property.
Globrix exists to allow users to search nearly every property for sale or to rent in the UK down to the last detail.
Our remit was to promote Globrix to anyone looking to buy or rent in the North West, Midlands, East Anglia, Warwickshire, South East and the South West.
The secondary audience was to promote Globrix to Estate Agents - any agent in the UK who would want to promote their properties online to buy or rent.
The campaign was a month's airtime activity across a range of radio stations including Key 103, Radio City, GWR Wiltshire and Q103.
The client was keen on us producing adverts that would be humorous and provocative and Rob Brydon was the perfect fit for the brand.
Three scripts were written and produced and they ran in equal rotation over the campaign.