Go to Turkey
To encourage people to book a holiday and/or weekend break to Turkey.
MEERKAT planned and bought an airtime for Go to Turkey on Magic FM in London.
The primary objective was to get people to book their holiday to Turkey in 2010 as well as promoting Istanbul being 2010's European Capital of Culture.
The campaign ran for an 8 week period and comprised of 3 adverts, written and produced by MEERKAT. The adverts were voiced by Mariella Frostrup.
