To generate sales of holidays to the Seychelles and dispel the myth that only honeymooners go there.
There are over 115 tropical islands in the Seychelles and a multitude of different things that you can do when you are out there.
MEERKAT'S marketing objective was to raise awareness and start to position Seychelles as an affordable, and realistic holiday choice as well as being posiitoned as an exotic, tropical, natural environment. Somewhere to relax, play golf or soak up the nature all around you...
The primary target audience was Adults 50+ who have a disposable income and have kids who have left home so after looking at the most cost efficient commerical radio station in London, MEERKAT negotiated a deal on Smooth FM London.
The activity consisted of airtime, online and promotional acitivity and there were two fantastic holidays to be won.