Kingdom of Plants on Smooth FM

The Brief

To promote the release of The Kingdom of Plants DVD, narrated by David Attenborough.

To launch the release of The Kingdom of Plants DVD, narrated by David Attenborough, MEERKAT have planned and bought radio and press campaigns in July 2012.

The radio campaign is currently on Smooth FM, promoting the release on 16th July. The ad that was created by Smooth was also narrated by David Attenborough himself started on 9th July for four weeks.
 

The is also a competition running on the Smooth FM website giving the chance to win a copy of the Kingdom of Plants DVD or 3D Blu-ray box set. For more details click here.

To support the radio campaign, MEERKAT works also planned and bought a series of ads in BBC Gardeners World magazine, Saga and in the Independent and i newspapers.