To plan a radio campaign to promote the Cape Verde and Gambia experience. Both holidays were winter breaks, flying from Stansted Airport.
Serenity Holidays is a specialist UK tour operator offering quality holidays to a number of interesting destinations from The Gambia, Senegal and Cape Verde in West Africa to the islands of Corsica and Sardinia in Mediterranean.
Serenity Holidays also offer short breaks as well as flights direct to Corsica and The Gambia.
The objective of the campaign was to raise awareness of the Cape Verde and Gambia Experience.
In order to get maximum impact in and around the Stansted region as well as London, MEERKAT planned and bought a radio campaign that ran across Heart in Cambridge, Essex and Beds as well as a month on Smooth FM in London.