I Love my JCB
To make children and their parents aware of the DVD release of I Love my JCB.
The key people that the advertising had to talk to were children between the ages of 3 and 7.
The parents and families of those children were also key so we identified TV channels that would be watched avidly by the children and subliminally absorbed by their parents.
Nickelodeon, Boomerang and Cartoon Network were the stations that we bought for the campaign to run across and the campaign ran in two separate two week bursts.
I Love my JCB was distributed on the high street via stores such as ASDA as well as online via Play.com and Amazon.
Other Media
| Pauline Quirke Academy | Press |
The Pauline Quirke Academy is a group of drama workshops for children aged 6 and up to ...
| Woburn Safari | Digital |
MEERKAT have planned and bought a campaign on Spotify to promote Woburn Safari Park.
